Air New Zealand, the national airline and flag carrier of New Zealand, has unveiled a new livery – a black colour scheme and a new, modern lettering style. The airline will retain its iconic symbol, a Maori koru, an unfurling silver fern, which will be set on a black tail.
This change represents a move from the airline’s old livery that included blue and green tones on aircraft tails.
Announcing the new livery, Rob Fyfe, Air New Zealand CEO, said,
Black has resonated well with our customers and staff who identify with it as the colour of New Zealand and a natural choice for our national airline. It inspires pride, is part of our Kiwi identity and a symbol of Kiwi success on the world stage.
All new aircraft entering its fleet will have the new livery. The carrier’s newest aircraft, Boeing 777-300ER, which was delivered recently, has been painted in the new black colour scheme.
Air New Zealand started using black as its corporate colour in support of the nation’s rugby team, the All Blacks, ahead of the Rugby World Cup help in 2011 in New Zealand.
Air New Zealand’s fleet is comprised of Boeing jet aircraft (Boeing 747, Boeing 767, Boeing 777) for long-haul flights, and Boeing 737 and Airbus A320 aircraft for domestic and short-haul international flights. The airline has several subsidiaries that operate domestic services, namely Eagle Airways, Mount Cook Airline and Air Nelson.